Callaway Cars
In 2010 we were commissioned to create an all new website and supporting marketing/dealer collateral for the full line of Callaway supercars. The result was this streamlined experience adorned in carbon fiber and chrome.
Services Performed
Website Design
Rebuilt callawaycars.com, emphasizing ease-of-maintenance by the client.
Art Direction
Direction and oversight of all print, digital and branded materials.
Brand Consulting
Communicated and implemented branding best practices.
Product Branding
Integration of consistent brand elements such as badging into the product.
Marketing/Print Collateral
Designed a series of flyers, postcards, brochures and mailers.
Dealer Displays
Environmental design for participating dealers including, kiosks, posters and banners.
Web Design
(Live website is no longer representative of our work. Linked example courtesy of “The Wayback Machine”.)
In 2013 we embarked on developing an all new mlkishigo.com from the ground up. Hand coded in HTML5 CSS3 and Jquery, we fortuitously focused on making the web experience translate to mobile well before that was a best practice.
- WordPress Build w/ Significant Theme Customization
- UI/UX
- Site Architecture
- Mobile Responsive
Unified Digital, Print & Dealer Collateral
Premium luxury products require a premium experience. We accomplished that with a comprehensive WordPress bases website which was customized to their every need. Once the viewer was driven to experience a Callaway supercar in person at a partner Chevrolet dealer they were met with clean, clear and sophisticated print collateral and signage designed to make their purchasing decision as effortless as possible.
What Else We Did
- Model Specific Badge Design
- Direct Mail Design
- Print Collateral
- Trade-show Collateral
- Brand Consulting
- Asset Library Management
- Marketing Strategy Consulting
Does your brand need a hand?
Go ahead, reach out. You’ll be collecting high-fives in no time!
