Callaway Cars

In 2010 we were commissioned to create an all new website and supporting marketing/dealer collateral for the full line of Callaway supercars. The result was this streamlined experience adorned in carbon fiber and chrome.

Services Performed

Website Design

Rebuilt, emphasizing ease-of-maintenance by the client.

Art Direction

Direction and oversight of all print, digital and branded materials.

Brand Consulting

Communicated and implemented branding best practices.

Product Branding

Integration of consistent brand elements such as badging into the product.

Marketing/Print Collateral

Designed a series of flyers, postcards, brochures and mailers.

Dealer Displays

Environmental design for participating dealers including, kiosks, posters and banners.

Web Design

(Live website is no longer representative of our work. Linked example courtesy of “The Wayback Machine”.)

In 2013 we embarked on developing an all new from the ground up. Hand coded in HTML5 CSS3 and Jquery, we fortuitously focused on making the web experience translate to mobile well before that was a best practice.

  • WordPress Build w/ Significant Theme Customization
  • UI/UX
  • Site Architecture
  • Mobile Responsive

Unified Digital, Print & Dealer Collateral

Premium luxury products require a premium experience. We accomplished that with a comprehensive WordPress bases website which was customized to their every need. Once the viewer was driven to experience a Callaway supercar in person at a partner Chevrolet dealer they were met with clean, clear and sophisticated print collateral and signage designed to make their purchasing decision as effortless as possible.

What Else We Did

  • Model Specific Badge Design
  • Direct Mail Design
  • Print Collateral
  • Trade-show Collateral
  • Brand Consulting
  • Asset Library Management
  • Marketing Strategy Consulting

Does your brand need a hand?

Go ahead, reach out. You’ll be collecting high-fives in no time!

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