Acting as Lead Designer/Art Director, Alexander led the visual language and aesthetic of every aspect of the iMedia Brand. This 3 year relationship culminated in the global rebranding of iMedia’s world-wide conferences and their highly trafficked online publication/social networking platform.
Across the board rebrand and roll-out applied to every facet of this global company.
Direction and oversight of all print, digital, event and video materials.
Participated in the development of their all new online publication and social networking website.
Integration of brand language throughout numerous summits and conferences world-wide.
Design and pre-press production for magazine ads, mailers, and promotional materials.
Managed promotional, sponsored and newsletter email campaigns from template to production and delivery.
Collaborated with development team to direct the UI/UX and brand consistency of the iMedia Summit mobile App.
Photography & Video
Performed event photography and photo retouching, as well as direction of motion graphic for video.
At the core of this brand was the desire to empower their audience to “Be Connected”. This was embodied by the ‘i’ graphic device which was used to ‘intelligently’ connect every facet of the iMedia experience.
Application of the new brand language stretched far and wide, touching every aspect of this global event series
- Stage/Set Design
- Presentation Decks
- Splash Screens & Logo/Graphic Projection
- Column Wraps, Window/Floor Decals, and other Environmental Graphics
Working in collaboration with an outside team of developers to build a world-class online publication with an exclusive social network, we took the helm of developing the UI & UX and ensuring brand consistency across the board.
- Built on Umbraco
- Brand Managment
- Integrated Social Network Platform
- Robust Digital Publication
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