ML Kishigo

It is rare that form and function come together this seamlessly. Serving as Art Director for over 3 years, Alexander brought this 40+ year old family owned workwear apparel manufacturer out of the 80’s and into the the top ranks of today’s workwear apparel industry.

Services Performed

Brand Development

Across the board rebrand applied to every facet of the company.

Art Direction

Direction and oversight of all print, digital and product lines.

Web Development

Ground up rebuild of their website with a mobile optimized approach.

Product Design

Integration of brand ethos and aesthetic on all new apparel and accessories.

Marketing/Print Collateral

Production of 6 annually revised product catalogs and supporting collateral.

Custom Font Design

Developed an original typeface to streamline production consistently branded materials.

Trade Show Graphics

Environmental design for booth and banners create a show-stopping convention experience.

Photography & Videography

Art direction and production of striking lifestyle photography and promotional videos.

Art Direction

There was not a stone that was left unturned in the effort to elevate this established brand. From a total rebrand, to photography direction, apparel design, print collateral, web development and online marketing… ML Kishigo came into it’s own. And with it, came into an enormous increase in sales.

Apparel Design

Inspired by activewear in the fitness and winter sports categories, we proved that workwear apparel need not be something you have to wear, but rather, could be something you want to wear.

Product Lines Include:
  • Outerwear
  • Vests
  • Shirts
  • Headwear & Accessories

Web Design

(Live website is no longer representative of our work. Linked example courtesy of “The Wayback Machine”.)
In 2013 we embarked on developing an all new from the ground up. Hand coded in HTML5 CSS3 and Jquery, we fortuitously focused on making the web experience translate to mobile well before that was a best practice.

  • Custom Build
  • UI/UX
  • Site Architecture
  • Mobile Responsive

Promotional Videos

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